Brand Strategy

How to create a strategy that will change the way people see hospitality?

Project

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Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts. Pioneer Project: Pullman Hotel "DO DISTURB" & Social-First Influencer Suites (2018)

Project Overview

The Challenge

Drive weekend leisure bookings and attract a younger demographic to a hotel heavily reliant on weekday corporate travel.

Key Insight

In 2018, consumer behavior shifted toward social identity and intentional visual storytelling. Travelers weren't just booking rooms—they were looking for shareable, culturally relevant experiences tied to São Paulo’s event scene.

Strategic Initiatives

  • Influencer & Pop-Up Suites: Designed limited-edition themed rooms in collaboration with major YouTubers, regional celebrities, and city events to drive organic social buzz and free media exposure.

  • The "DO DISTURB" Campaign: Subverted standard hotel norms by introducing active, social experiences—from yoga classes and happy hours to pool tournaments—creating an inviting atmosphere for both leisure and business guests.

Impact & Results

  • Increased Leisure Occupancy: Successfully filled weekend inventory with younger, lifestyle-focused tourists.

  • Organic Media Reach: Leveraged influencer co-creations to generate viral social awareness without heavy ad spend.

  • Higher High-Margin Revenue: Boosted on-site Food & Beverage consumption—one of the property’s top profit drivers—by significantly increasing guest engagement and stay time.
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Branding