Creative & Art Direction

Scope: Art Direction, Shoot Production, Team Coordination, Casting, & Post-Production Deliverables

The Brief

Executed a full-scale art direction project for Off-White, creating cohesive visual assets that aligned with the brand’s distinct luxury-streetwear identity.

End-to-End Production & Creative Direction

Directed and managed the full creative lifecycle across creative strategy, logistics, and final presentation: Creative Concept & Strategy: Developed visual moodboards, shot lists, and FPOs (For Position Only mockups) to establish artistic direction prior to production. Talent Casting & Crew Management: Sourced and cast models, led the photography team, and coordinated hair, makeup, and wardrobe styling. Set & On-Site Logistics: Managed location scouting, lighting setups, technical equipment, and team transport/commute logistics. Post-Production & Client Pitch: Directed photo and video post-production editing, delivering high-fidelity mockups, campaign assets, and the final client pitch deck.

Strategic Value

Delivered a seamless, multi-asset visual campaign that balanced high-concept luxury aesthetics with efficient production management, ensuring brand alignment across print and digital touchpoints.