WOM by Samsung
Reimagining Luxury Kitchen Technology
In Partnership with: Aurelio Velez (SCAD Industrial Designer)
Scope: End-to-End Brand Strategy, Product Innovation, Positioning, Go-To-Market (GTM), & Distribution Strategy
The Opportunity
The luxury culinary market was ripe for disruption. While smart appliances existed, none offered a fully autonomous, high-design culinary experience that elevated the home kitchen into a futuristic lifestyle statement. In partnership with Samsung, the goal was to bridge high technology with luxury industrial design—redefining the kitchen space from utility to innovation.
The Strategic Execution (0-to-1 Product & Brand Launch)
Overseeing the full lifecycle from early concept drafts to complete commercial rollout:
Market Positioning & Brand Strategy: Positioned WOM not merely as an appliance, but as an indispensable luxury lifestyle technology—establishing brand narrative, identity, and customer adoption frameworks.
Product & Functional Co-Creation: Partnered with SCAD industrial designer Aurelio Velez to align autonomous cooking functionality with a sleek, ultra-modern physical form factor.
Go-To-Market & Marketing Strategy: Built comprehensive multi-channel marketing campaigns designed to educate luxury consumers and generate high-demand positioning.
Distribution Architecture: Mapped out retail and direct-to-consumer (DTC) distribution pipelines tailored to high-end tech and modern residential markets.
The Impact
Transformed a conventional appliance concept into an autonomous, open-source luxury cooking experience—proving how strategic brand alignment can unlock entirely new product categories for legacy tech leaders like Samsung.
